Every Business Is a Growth Business: How Your Company Can Prosper Year After Year Review

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Every Business Is a Growth Business: How Your Company Can Prosper Year After Year ReviewI found this book to be one of the best I have read on the topics of growth and change in some time. This book is devoid of the psychological "fluff" that permeates many other books in this genre. It reads like a practical recipe to be followed by those commited to growth and change. Not at all unlike Welch's annual letters to the shareholders of GE. Whereas the annual letters of others companies drone on and on about what was, surrounded by the fluff of what can be, Welch's letters read like a master plan for action, which can be understood and driven to all levels of the company.
The authors define "desirable" growth from the perspective of shareholders as capital efficient, profitable growth. They then describe a framework for "growing the pond you fish in". Next, they point out the necessity of changing the "genetic code" of the organization so that growth is pursued by leaders at all levels in the organization. They describe a framework for producing this change in the genetic code of the organization. This framework is primarily based on a "teachable point-of-view" developed by the leadership, and constantly reinforced and reiterated through various carefully designed "operating mechanisms". The teachable point-of-view consists of key business ideas, values, emotional energy, and "edge" (on tough calls).
I've read this book twice already, and may read it again. I've started to implement the methodology in my company...so far, so good.Every Business Is a Growth Business: How Your Company Can Prosper Year After Year Overview

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